Snack Advertising Campaign

A student project for a healthy chip company called Peatos. The task was to create an advertising campaign slogan, and use it in print, experiential, social media and video advertising. The goal was to highlight how delicious but also healthy, Peatos is. To accomplish this, I created a character that could be relatable, and used bright colors that caught the eye. The slogan starts with cheat, reminding people of things like 'cheat day', or 'cheat meal', and this is precisely a snack that will supplement what most people use for that, while also being healthy.